Privacy Policy

This Privacy Policy explains how WeatherNation and its affiliates (“WeatherNation Affiliates“) (collectively “we” or “us“) collect, use, and share information from or about you when you use our websites, downloadable applications, interactive TV applications, other digital services, connected devices, off-line services, and other services that link to this policy, or if you engage in business with us (“WeatherNation Services or Services“).  

This Privacy Policy applies to the Services throughout the world. Any additional privacy terms that relate to specific WeatherNation products or services should be read in conjunction with this Policy.

The data controller of your personal information will be the WeatherNation company which provides services to you or does business with you. 

PLEASE READ THIS PRIVACY POLICY CAREFULLY TO UNDERSTAND HOW WE HANDLE YOUR INFORMATION. BY USING THE SERVICES, YOU ACKNOWLEDGE YOU HAVE READ AND UNDERSTAND THE PRIVACY POLICY AND THAT WE WILL COLLECT, USE AND SHARE YOUR INFORMATION AS SET FORTH BELOW.

PERSONAL INFORMATION WE COLLECT AND PURPOSES

The tables below explain the categories of information we collect and the purposes for which we use them.  Each Service’s collection and use may vary. Please note that we may use any or all of this information to comply with the law, detect or prevent fraud, and to defend our legal rights. Further detail about each of the purposes is set out in the “Additional Information on Purposes” table below.

Information you provide to us:

Categories of personal information we collect

Purposes of use

Contact information and account registration

For example: name, email, postal address, telephone number, account user name and password, business contact information, and any information you may provide to us at an event or in person.

  • Provide the Services
  • Personalize your experience
  • Send you WeatherNation marketing and advertising
  • Provide seamless experience across platforms and devices
  • Protect our users, Services and properties
  • Build and manage business-to-business relationships
  • Market and advertise for third parties

Identification and demographics

For example: (as permitted by law): date of birth, gender, nationality, ethnicity, interests, lifestyle information, photos, social media credentials, including identification information about friends, contacts or referrals you provide.

  • Provide the Services
  • Personalize your experience
  • Send you WeatherNation marketing and advertising
  • Provide seamless experience across platforms and devices
  • Protect our users, Services and properties
  • Market and advertise for third parties

Transactional

For example: credit/debit card details, purchase history, delivery address, membership information.

  • Provide the Services
  • Personalize your experience
  • Send you WeatherNation marketing and advertising
  • Provide seamless experience across platforms and devices
  • Protect our users, Services and properties
  • Market and advertise for third parties

User-generated content

For example: photos, videos, audio, and other information you may submit to us, such as comments on our forums.

  • Provide the Services
  • Personalize your experience
  • Send you WeatherNation marketing and advertising
  • Protect our users, Services and properties
  • Market and advertise for third parties

Research and feedback

For example: comments that you send us through online forms and social media platforms, by email, over the phone, by mail, or in surveys.

  • Provide the Services
  • Personalize your experience

Biometric identifiers

For example: [as permitted by law]: facial scans or fingerprints we may collect at our offices.

  • Provide the Services
  • Personalize your experience
  • Protect our users, Services and properties

Health Data

For example: as permitted by law, vaccine or symptom related information

  • Provide the Services
  • Protect our users, Services and properties

Audio and video

For example: audio recordings of customer service calls or security video footage if you visit one of our properties.

  • Provide the Services
  • Personalize your experience
  • Protect our users, Services and properties

Information we collect automatically from you and/or your device:

Categories of personal information we collect

Purposes of use

Device information and identifiers

For example: IP address, cookie IDs, browser type and language, operating system, platform type, device type, and advertising and app identifiers.

  • Provide the Services
  • Personalize your experience
  • Provide seamless experience across platforms and devices
  • Protect our users, Services and properties
  • Send you WeatherNation marketing and advertising
  • Market and Advertise for third parties
  • Build and manage business-to-business relationships

Connection and Usage

For example: domain names, browsing activity, scrolling and keystroke activity, advertisements viewed, forms or fields you complete or partially complete, search terms, whether you open an email, content you view and duration, quality of the service and interaction with the content, logs, and other similar information. If these events occur while you are offline, they may be logged and uploaded to us when you next connect.

  • Provide the Services
  • Personalize your experience
  • Provide seamless experience across platforms and devices
  • Protect our users, Services and properties
  • Send you WeatherNation marketing and advertising
  • Market and advertise for third parties
  • Build and manage business-to-business relationships

Geolocation

For example: city, state and ZIP code associated with your IP address or derived through Wi-Fi triangulation.

We will ask for your permission before using your precise location from GPS-based functionality on your mobile devices.

  • Provide the Services
  • Personalize your experience
  • Provide seamless experience across platforms and devices
  • Protect our users, Services and properties
  • Send you WeatherNation marketing and advertising
  • Market and advertise for third parties
  • Build and manage business-to-business relationships

Information we collect from third parties:

Categories of personal information we collect

Purposes of use

Sources of Information

Information from public and commercial sources

For example: demographic including at a household level, contact information, inferences about your preferences, viewing and other consumption choices, loyalty program membership, and purchasing data.

  • Provide the Services
  • Personalize your experience and make recommendations
  • Provide seamless experience across platforms and devices
  • Send you WeatherNation marketing and advertising
  • Build and manage business-to-business relationships
  • Market and advertise for third parties
  • Advertising providers
  • Analytics providers
  • Marketers
  • Partners (such as for sweepstakes partners)
  • Consumer data resellers
  • Public records databases
  • Related Companies
  • Content partners

Social Media Information

For example: if you interact with us through a social media service or log in using social media credentials, depending on your social media settings, we may have access to your information from that social network such as your name, email address, friend list, photo, age, gender, location, birthday, social networking ID, current city, your comments about our Services, and the people/sites you follow.

  • Provide the Services
  • Personalize your experience
  • Send you WeatherNation marketing and advertising
  • Provide seamless experience across platforms and devices
  • Market and advertise for third parties
  • Social media networks
  • Partners of social media networks

Third Party Partners in Connection with providing the Services

For example: contact information such as authentication information, account legitimacy, search requests, log events and device identifiers such as IP addresses, device IDs or other unique identifiers.

  • Provide the Services
  • Personalize your experience
  • Provide seamless experience across platforms and devices
  • Protect our users, Services and properties
  • Send you WeatherNation marketing and advertising
  • Market and advertise for third parties
  • Payment Service Providers
  • TV or Internet Service Providers
  • Media Companies, Streaming Media Device Providers or Retailers
  • Mobile Phone Carriers

Additional information that we collect for business-to-business relationships only

Categories of personal information we collect

Purposes of use

Source of Information

Business contact information

For example: company name, your name, email address, and job.

Build and manage business-to-business relationships

  • You
  • Your company
  • Trade associations
  • Social media
  • Business data resellers

Transactional information

For example: bank details of suppliers, credit/debit card details, purchase history, delivery address.

Build and manage business-to-business relationships

  • You
  • Publicly available sources

Demographics

For example (as permitted by law): ethnicity (minority owned businesses), gender (women-owned businesses)

Build and manage business-to-business relationships

  • You
  • Your company

Due diligence information

For example: contact information, nationality, job title, age, date of birth, gender, country of residence, employment and education information, public, religious, political or trade union roles, personal and professional affiliations, connections to criminal activities or offences related to money laundering.

  • Compliance and risk management activities for business-to-business relationships
  • Build and manage business-to-business relationships
  • You or your company’s responses to our due diligence questions
  • Third party risk, compliance screening and data validation tools and databases, such as those provided by LexisNexis Risk Solutions. Click here for more information.

Events Information

For example: travel information including passport and visa, payment details.

Build and manage business-to-business relationships

  • You
  • Your company

Additional information on purposes of use

Provide the Services, for example:

  • responding to your requests or inquiries, including technical support
  • fulfilling orders you have placed
  • sending you service-related communications
  • authenticating you or verifying your identity
  • providing payment services, mapping guidance, and offers
  • displaying content you generate, such as video and comments
  • carrying out research and analytics for uses including improving our Services and developing new ones
  • processing your information for promotional campaigns such as sweepstakes and contests, and for surveys, online and offline panels and focus groups

Personalize your experience, for example:

  • providing you with customized product experience, including personalized newsletters, viewing and other content recommendations from WeatherNation, our partners and other organizations
  • creating and updating profiles and audience segments that can be used for analytics, interested-based advertising and marketing on the Services, television, third party services and platforms, mobile apps and/or websites, connected devices and offline
  • using inferences about your preferences and interests for any and all of the above purposes

Send you WeatherNation marketing and advertising:

  • sending you customized newsletters, surveys and information about products, services and promotions offered by WeatherNation (with your consent where required) based on your activities and interests including at a household level
  • providing you with WeatherNation advertising based on your activities and interests including at a household level

Provide a seamless experience across platforms and devices, for example:

  • identifying you when you log into the Services on multiple devices or web browsers to provide continuity and to match your interests across devices for the purposes of analytics, advertising, reporting and to improve the Services
  • identifying you if your devices have attributes suggesting that they may be used by the same individual or household for purposes of analytics, advertising, reporting and to improve the Services

Build and manage business-to-business relationships, for example:

  • pursuing potential business opportunities, including identifying and contacting the correct person within the company
  • sending communications for business purposes
  • managing customer, supplier and other business relationships
  • sending event invitations, marketing emails and campaigns, and tracking the effectiveness of such communications
  • issuing or paying invoices, and fulfilling contractual commitments
  • providing business contacts with access to our systems, and managing that access
  • communicating with you as an influencer about a shared social media campaign, and associated analytics

Market and advertise for third parties, for example:

  • send you newsletters, promotional emails, surveys and information about products, services and promotions offered by our partners and other organizations with which we work
  • customize content that our third-party partners deliver on the Services (e.g., personalized third-party advertising)
  • create and update inferences about you and audience segments that can be used for interested-based advertising and marketing on the Services, third party services and platforms, and mobile apps
  • create profiles about you, including adding and combining information we obtain from third parties and matching your interests across devices, which may be used for third-party marketing and advertising on the Services, television, third party services and platforms, mobile apps and/or websites, connected devices and offline

Compliance and risk management activities for business-to-business relationships, for example:

  • compliance with laws and regulations
  • managing third party and other risks to our business
  • protecting the reputation of our businesses
  • following the principles of ethical business conduct 

Protect our users, Services and properties, for example:

  • protecting the safety and security of users and visitors to the Services
  • protecting our digital and physical properties
  • detecting and preventing other activities that may be illegal or in violation of our Terms of Service for that respective Service

We may combine all the information we collect from or receive about you for the outlined purposes. We may aggregate or deidentify your information and may use, share, rent or sell aggregated or deidentified information for any purpose, and such information is not subject to this Privacy Policy.

WHEN WE SHARE YOUR INFORMATION

We may share your information with:

  • Related Companies: WeatherNation Affiliates, to help better tailor services, products, marketing, and advertising to you and to other existing and potential customers. We may share identification and demographics, device information and identifiers, and research and feedback for purposes such as improving and tailoring services.  In addition business information may be shared for business operational purposes.
  • Advertisers, Advertising Networks, and Other Third Parties: We may share information about how you use the Services and interact with content or ads to better tailor services, products, marketing and advertising on our Services and on third-party platforms. To enable these purposes, we may share certain demographics information, user-generated content, device information and identifiers, connection and usage data, geolocation data, public and commercial information, and social media information. These third parties may use their own tracking technologies to collect or request information about you, please see our cookies policy at https://weathernationtv.com/cookies/ for details.

Partners: We may share your information with third party partners. Depending on the partnership, we may share certain information including contact information (at your direction), identification and demographic information, transactional information, user-generated content that you provide, research and feedback, device information and identifiers, connection and usage information, public and commercial information, and social media information. Partners may use your information pursuant to their own policies. 

  • Social Networks: We may share your information with social media platforms. Or you may choose to share information directly on these platforms using sharing plug-ins. To control this sharing of information, please review and adjust your privacy settings for the relevant social network. Depending on your privacy settings and actions on such network, we may share contact information, identification and demographic information, user-generated content, device information and identifiers, connection and usage data, and social media information. Please be aware that Facebook Ireland is a Joint Controller of the Joint Processing (as set out here). Further information (including about the lawful basis relied upon by Facebook Ireland and how you may exercise your data subject rights) can be found in Facebook Ireland’s Data Policy here. 
  • Service Providers: We may engage vendors to perform business purposes on our behalf and share information with them to enable them to provide us with such business purposes, including research and analytics, hosting, transaction and payment processing, promotion administration, fraud prevention, identity management, acquisition and other services. Service providers may use such information for their operational purposes in order to provide their services to us.
    • Research and Measurement Companies: We may share information about content you view on the Services with video measurement services such as Nielsen TV Ratings, as well as other analytics providers. See Your Rights and Your Choices  sections for more information.
  • Search Engines: Depending on the Service, you may be able to engage with other members of the Service or the public. This may make the name and photo associated with your profile and any comments or user-generated content you provide visible to other members of that Service or the general public. If the information is available to the general public, it may also be searchable by search engines. 
  • Law Enforcement, Regulators, Anti-fraud Coalitions and other groups: We share any of the categories of information we collect, as appropriate, with these third parties in order to: protect and enforce the legal rights, privacy, and safety of ourselves and our visitors; protect against possible fraud or other illegal activity; respond to requests from government and other authorities; and otherwise comply with legal process.

Other Sharing

We may share information about you along with a hashed or masked identifier, with third parties so they may better personalize your experience with them and the offers they send you or for advertising measurement or analytics. With your appropriate consent when required, and consistent with applicable law, we may share your video viewing behavior with third parties including service providers, advertising companies, analytic partners, and social media sites.

Sale or transfer of all or part of our business or assets

In the event that WeatherNation or any WeatherNation Affiliate is involved in a merger, acquisition, transfer of control, bankruptcy, reorganization or sale of assets, we may sell or transfer the information described in this Privacy Policy as part of that transaction or diligence associated with or in contemplation of such matters.

Legal Bases for Use of Your Information

The laws of some jurisdictions, such as the European Union the UK, or Brazil, require companies to tell you about the legal basis for using, sharing, or disclosing your information. To the extent those laws apply, we may rely on the following legal bases:

  • Performance of a contract: where use of your information is necessary to provide you with Services under a contract, for example the relevant Terms of Service.
  • Legitimate interest: where use of your information is necessary for our or others legitimate interests and where the use is not outweighed by your rights and interests. Below are some examples of such interests:
    • providing Services
    • improving our Services and developing new ones
    • recognizing and better understanding our users, including across platforms
    • conducting security and fraud prevention activities
    • marketing and promoting our content and services
    • building and managing business-to-business relationships
    • conducting compliance and risk management activities
    • providing and managing access to our systems
  • Legal obligation: where use of your information is necessary to comply with laws and regulations such as those relating to anti-bribery and corruption and anti-money-laundering, complying with requests from government bodies or courts, or responding to litigation.
  • With consent: we may ask for your consent to process your information in a certain way.  Where we rely on this basis, you have the right to withdraw your consent at any time – please see the Your Rights and Your Choices sections below to do this.

YOUR RIGHTS

Depending on where you live, you may have certain rights with respect to your information. You have the right not to be discriminated against (as provided for in applicable law) for exercising your rights under some local laws such as in California.

For example, under local laws, including in the European Union, you may be able to ask us to:

  • provide access to certain information we hold about you, in some cases in a portable format, if technically feasible
  • update or correct your information
  • delete certain information
  • restrict the use of your information

We will respond within the time period prescribed by applicable law. Please note that many of the above rights are subject to exceptions and limitations.

Some Services can only be provided if we have your information, therefore deletion of your information will result in termination of such Services.

We will take reasonable steps to verify your identity, including authenticating you through the email address. We may require further documentation such as a password and user ID before granting access to your information.

California residents with rights under the CCPA may email privacy@weathernationtv.com or call (303) 339-7331 for access or deletion requests.

If you are based outside the U.S. and would like to exercise any individual right you may have please contact us at privacy@weathernationtv.com. Please include “My Rights” in the subject line and provide a clear explanation of which right you are exercising and your country of residence in the body of the email.

Your rights and our responses will vary based on your state or country of residency. Please note that you may be located in a jurisdiction where we are not obligated, or are unable, to fulfill a request. In such a case, your request may not be fulfilled.

If you have any unresolved concerns, you may have the right to complain to your local data protection authority.

Where WeatherNation acts as a service provider for third-party organizations, please contact your organizations directly to exercise any applicable individual’s rights.

“Do Not Sell My Personal Information” (California Residents only)

California residents may opt out of the “sale” of their personal information. California law broadly defines “sale” in a way that may include allowing third parties to receive certain information such as cookies, IP address, device identifiers or other hashed identifiers, interests, browsing behavior and/or other activity to add to a profile about your device, browser, or you. This profile enables marketing to you and delivery of interest-based advertising on the Services or other sites. Advertising, including interest-based advertising, enables WeatherNation to provide you certain content for free and provide relevant offers to you. 

Depending on what Services you use, we may share the following categories of information for such purposes which may be considered a sale (as defined by California law):

  • identification and demographics; device information and identifiers, such as IP address, and unique advertising identifiers and cookies; connection and usage information, such as browsing history or app usage; hashed identifiers (contact information), geolocation information, such as city; and inference data.

Incentive Programs (California Residents Only)

The Services may offer opportunities to receive certain services or benefits such as discounts or free or extended services (such as bonus streaming time or additional videos), which may require the provision of personal information. Such opportunities could be considered a financial incentive under applicable law (each, an “Incentive Program”).  When you participate in an Incentive Program, you agree to the terms of that Incentive Program, and may revoke your participation depending on the Incentive Program (e.g., by opting out of emails or terminating a streaming service). To the extent we can determine the value of your information, we consider the value of providing you with a more personalized experience as well as the expenses we incur in providing Incentive Programs that are reasonably related to the costs associated with offering the Incentives.

Third Parties’ List – Shine the Light (California Residents only)

California residents can also request a list of all the third parties to which we have disclosed certain personal information (as defined by California’s Shine the Light law) during the preceding year for those third parties’ direct marketing purposes. California residents may contact us at 13276 E Fremont Place, Centennial, CO 80112. In the body of your request, you must include: “California Shine the Light Request”, your name, a current California address including, street address, city, state, and zip code, as well as sufficient information for us to determine if the law applies to you. You will need to attest to the fact that you are a California resident. We will not accept requests by telephone, email, or facsimile, and we are not responsible for notices that are not labeled or sent properly, or that do not have complete information.

Nevada Residents

WeatherNation does not engage in the following activity, however Nevada law requires us to post the following: certain Nevada consumers may opt out of the sale of “covered information” for monetary consideration to a person for that person to license or sell such information. “Covered information” includes first and last name, address, email address, phone number, Social Security Number, or an identifier that allows a specific person to be contacted either physically or online. 

If you are a Nevada resident who has purchased goods or services from WeatherNation, you may submit a request to opt out of any potential future sales under Nevada law by emailing us at privacy@weathernationtv.com.  Please use “Nevada Do Not Sell” in the subject line. Note we will take reasonable steps to verify your identity and the authenticity of the request. Once verified, we will maintain your request in the event our practices change.

YOUR CHOICES

Cookies and Similar Technologies

We and our service providers, advertisers, and other third parties use cookies and similar technologies (e.g., HTTP cookies, HTML 5, flash local storage cookies, web beacons, GIFs, embedded scripts, ETags/cache browsers, hashed identifiers and software development kits) to recognize you on, off, and across Services and your devices. For more information about the use of cookies and similar technologies on the Services (including your opt-out choices) please see our cookies policy at https://www.weathernationtv.com/cookies/.

Mobile App and Connected Devices

Depending on the device you use, you may be able to manage your advertising and location preferences through your device settings and as outlined in our cookies policy at https://www.weathernationtv.com/cookies/. Many operating systems provide their own instructions on how to prevent the delivery of tailored in-application advertisements. We do not control how the applicable platform operator allows you to manage personalized in-application advertisements. You should review your device manufacturer’s support materials and/or the device settings for the respective operating systems for more detail on how to manage such preferences.

You can stop all collection of information by a mobile app by uninstalling the app.

Opt-out of Video Measurement Research by Nielsen

WeatherNation video services may feature Nielsen proprietary measurement software that will allow you to contribute to market research, like Nielsen’s TV Ratings.

To learn more about Nielsen digital measurement products and your choices in regard to them, including in mobile apps and connected devices, please visit http://www.nielsen.com/digitalprivacy for more information.

Third-Party Online Services

Services may be provided through and/or utilize features (such as voice controls) of third party platforms or contain links to third party services. These other platforms (such as gaming systems, smart TVs, mobile devices, and set top boxes) and sites (even if co-branded as WeatherNation) may collect information about you and use this information in accordance with their own privacy policies and terms of service. We do not control those third parties’ policies or practices. Where WeatherNation collects personal information on a co-branded website or service, we will provide a link to our privacy policy as appropriate. In some circumstances, WeatherNation may host some websites on behalf of others and those entities may place or permit the placement of cookies and other tracking technology. WeatherNation is not responsible for these tracking practices. 

HOW WE PROTECT YOUR INFORMATION

We maintain organizational, technical, and physical safeguards to help protect the information we collect and use. These safeguards vary depending upon a variety of factors including the sensitivity of the information we collect and use. Despite all reasonable practices, no security method is infallible.

HOW LONG WE KEEP YOUR INFORMATION

We will keep your information only for as long as it is necessary to fulfill the purposes described above, unless a longer retention is required or permitted by law. We may delete or de-identify your information sooner if we receive a verifiable deletion request, subject to exemptions under applicable law. The retention period that applies to your information may vary depending on the Services you use and how you interact with them.

INTERNATIONAL TRANSFERS

WeatherNation may transfer your information to Related Companies, service providers, and other third parties located outside of your country of residence, including in the United States. This is necessary to provide our Services and for the purposes outlined in this Privacy Policy.  Data privacy laws vary from country to country and may not be equivalent to, or as protective as, the laws in your home country.  We take steps to ensure that reasonable safeguards are in place with aim to ensure an appropriate level of protection for your information, in accordance with applicable law. These measures include data transfer agreements. By providing us with your information, you acknowledge any such transfer, storage or use.

UPDATES TO OUR PRIVACY POLICY

We reserve the right to amend this Privacy Policy at any time to reflect changes to our practices or the law. We will make the revised Privacy Policy accessible through the Services.  Please check the Services periodically for updates.

If we make material changes to the way we collect or use your information, you will be provided with appropriate notice, including by, but not limited to, posting the updated Privacy Policy on this website, and providing notice in accordance with legal requirements. Any changes to this Privacy Policy will become effective when the revised Privacy Policy is posted.  By continuing to use the Services following any changes to this Privacy Policy, you acknowledge you have read and understand the updated Privacy Policy, and you understand that we will collect, use, and share information as stated therein.

CONTACT US

For any questions or complaints about this Privacy Policy or our privacy practices, please contact us at privacy@weathernationtv.com or 13276 E Fremont Place, Centennial, CO 80112.