Rob grew up in South Florida, where daily afternoon storms and hurricanes piqued his interest in meteorology early on. That interest was fostered by his teachers and his father, who one time brought him onto the roof of their home to watch a funnel cloud move through the Everglades several miles away. Years of filmmaking and tv production in high school gradually pushed him toward broadcast meteorology at Florida State University, where he joined and eventually led the student run daily weather show. After graduating with a Bachelors of Science in Meteorology, he began his career at KESQ in Palm Springs, California before heading to KFSN in Fresno and WLOS in Asheville, North Carolina. He has covered a diverse array of extreme weather events, including haboobs and flash flooding in the desert, extreme snow in the Sierra, hurricanes, and Appalachian ice storms. He also enjoys telling stories and reporting about weather issues.

Connect with Rob on <a href="https://twitter.com/WxRobBradley">Twitter</a>

Rob Bradley

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Snow has started piling up around portions of the Southeast. Much more snow is expected through into Sunday as a strong coastal low deepens offshore and heads north to end the weekend. Some locations in the Carolinas could see historic snow totals, comparable with some of the biggest snows in recent history. In addition to heavy snow, this low is expected to bring strong winds to the east coast, coastal flooding, and it will drag arctic air all the way to South Florida.<img src="https://media.weathernationtv.com/app/uploads/2026/01/1-1769915167907.png"><h1>Snow</h1>This system will bring heavy snow from the Southern Appalachians to the Mid-Atlantic coast. Gusty winds developing on the back side of the low may further reduce visibility and create difficult travel conditions in areas that experience wintry weather. The snowstorm has resulted in lots of accidents and backups across the region and road conditions will not improve much on Sunday. So stay home and off the roads until the roadways improve. For the rest of the event, the biggest snowfall totals will be along the coastal areas of North and South Carolina. <img src="https://media.weathernationtv.com/app/uploads/2026/01/1-1769915395477.png">Biggest impacts to travel and daily life are expected for the areas in red (major) and extreme (purple) where snow could pile up. As a reminder - impacts in the south are typically much higher than snow in the north as infrastructure and resources to deal with snow are limited in these areas.<img src="https://media.weathernationtv.com/app/uploads/2026/01/1-1769915523288.png"><h1>Timing</h1> Snow continues to wrap around the low, producing heavy snowfall rates, through late Saturday, with lighter snow (but blowing snow) continuing through around midday Sunday along the coast of North Carolina and Virginia.<video src="https://media.weathernationtv.com/app/uploads/2026/01/New Baron Video 3-1769915600564.mp4" controls="true" width="100%"></video><h1>Wind</h1>With a quickly deepening cyclone, a wide and strong wind field is expected, with some wind gusts approaching 60-70 mph.<img src="https://media.weathernationtv.com/app/uploads/2026/01/1-1769915637952.png">Wind advisories and high wind warnings have been issued across the Southeast. Expect the strongest winds tonight through Sunday.<video src="https://media.weathernationtv.com/app/uploads/2026/01/New Baron Video 3-1769915716030.mp4" controls="true" width="100%"></video>Stay up to date with the latest forecast as details become more and more clear.

Jesse Kelley

Heavy Snow This Weekend for the Carolinas & Mid-Atlantic

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While it has now been about a week since a major ice storm swept across the southern tier of the country, over a hundred thousand customers remain without power, the majority across Louisiana, Mississippi, and Tennessee. While temperatures warmed some, it's been a cold week for people to be without power and even colder air is settling in for the weekend, creating dangerous conditions for those without heat.<img src="https://media.weathernationtv.com/app/uploads/2026/01/1-1769894572229.png">Extreme cold alerts have been issued in these areas, where wind chills are likely to stay in the teens for a good portion of the weekend. If you don't have power, try to find a community shelter / warming center!The extreme cold alerts are in effect this weekend from South Texas through the Carolinas. Wind chills between -10 to 30 degrees (F) are expected, with sub-freezing temperatures into South Florida. Make sure you're taking care of your pets, neighbors, plants, and exposed plumbing!<img src="https://media.weathernationtv.com/app/uploads/2026/01/1-1769894636127.png">The coldest temperatures for most will be felt Sunday morning. Record breaking low temperatures are expected, mostly Sunday and Monday mornings.<img src="https://media.weathernationtv.com/app/uploads/2026/01/1-1769894687698.png"><img src="https://media.weathernationtv.com/app/uploads/2026/01/Screenshot 2026-01-29 120618-1769713605627.png">As of now, Sunday morning is forecasted to be the coldest night for most, with widespread record-breaking cold a possibility. Dangerous cold will be possible through Monday morning, potentially as far south as the Lower Keys.The next few nights could be quite dangerous for those without power as temperatures drop. Make sure to check in on loved ones, neighbors, and pets, particularly those who may be sensitive to the harsh elements. <img src="https://media.weathernationtv.com/app/uploads/2026/01/1-1769894792197.png"> Will continue to update this story on Weather Nation, including your Southeast Regional Forecast, every 10 past the hour.

Cold Alerts Issued as 100K+ Customers Remain Without Power

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Kevin Schneider

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You've been warned, iguanas. We've had glancing blows of cold weather recently, stunning a few cold-blooded reptiles. This one's going to be more widespread and could even bring the threat of snow as far south as Tampa.<div data-youtube-video=""><iframe width="640" height="480" allowfullscreen="false" src="https://www.youtube.com/embed/IusUvOmydJc" start="0"></iframe></div><h1>COLD</h1>A developing low-pressure will cutted across the Gulf Friday. This system did bring some impressive snow to the Carolinas before moving up the coast. That system will leave the door WIDE OPEN behind it, letting the Arctic air flow much farther south than it has been recently. Overnight lows in the 30's will make it as far south as Miami, where they haven't seen the 30's for more than a decade!<img src="https://media.weathernationtv.com/app/uploads/2026/01/Screenshot 2026-01-28 101841-1769620728751.png">Even areas like the Tampa area will slip into the freezer by Sunday morning. That's where things might get interesting...<img src="https://media.weathernationtv.com/app/uploads/2026/01/1-1769916380978.png"><h1>GULF-EFFECT SNOW</h1>We've started shutting down the lake-effect machine a little bit--it's been that cold recently. Great Lake ice coverage has rocketed way above average for the time of year. Let's find another body of water. The Gulf won't freeze over!<div class="twitter-tweet" style="display: flex; justify-content: center" data-twitt-post-id="2016346284802629827" src="https://x.com/NWSWPC/status/2016346284802629827?s=20"></div>For any sort of "-effect" to happen (rain or snow) there just needs to be a sizable difference in temperatures. Some lesser-known include ocean-effect snow that can sometimes affect places like Nantucket, MA. This is similar, where cold, Arctic air will flow over warmer waters of the Gulf around the Big Bend this weekend.<img src="https://media.weathernationtv.com/app/uploads/2026/01/Screenshot 2026-01-28 102535-1769621144325.png">The difference in temperatures will drive persistent showers onshore into Saturday into Sunday. The thinking is that temperatures could catch up to the showers, turning the rain over to snow. This won't be a long-lived setup, so is expected to be more novelty than anything. It's still wild that Florida could pick up snow twice in the same Winter, though! For the record, the last time Tampa picked up measurable snow was January 19, 1977.<video src="https://media.weathernationtv.com/app/uploads/2026/01/New Baron Video 3-1769916482852.mp4" controls="true" width="100%"></video>

Gulf-Effect Snow Possible This Weekend

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WeatherNation Meteorologists

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More precipitation is in the forecast across the Pacific Northwest. Conditions have not been as active over the last 24 hours, but another cold front is on the way for Saturday night and early Sunday morning.The highest totals look to target the Olympic Peninsula and into the foothills of the Cascades. A few inches of rain will be possible over the next several days, along with snow in the higher elevations. Localized totals may end up measuring up to a foot in the northern Cascades.<img src="https://media.weathernationtv.com/app/uploads/2026/01/1-1769915849541.png">Over the next few days, the forecast calls for waves of moisture off and on, producing rain and snow showers.<video src="https://media.weathernationtv.com/app/uploads/2026/01/New Baron Video 3-1769916147523.mp4" controls="true" width="100%"></video>More details on your Western Regional Forecast can be found :50 past the hour, every hour, on WeatherNation.

Rain Finally Makes a Return to the Northwest

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Persistent bursts of cold air have continued to produce heavy snow around the Great Lakes this week. While ice continues to build on the lakes, it doesn't look like it will stop the potential for snow over the next few days as another round of arctic air spills over the region.<img src="https://media.weathernationtv.com/app/uploads/2026/01/Screenshot 2026-01-29 064508-1769694424422.png">While Lake Erie is now mostly ice-covered, Lakes Michigan, Superior, and Ontario remains mostly ice free exposed, meaning cold air can still pick up plenty of moisture.As winds shift to the north on Friday, lake effect snow will also shift, sending snow southward into northern Illinois and Indiana. The alerts now include the Chicago metro.<img src="https://media.weathernationtv.com/app/uploads/2026/01/1-1769829629345.png">Some of those snow bands will even aim at Chicago, IL tonight into Saturday, with the potential for 6"+ in some neighborhoods around the city. Areas like Gary, IN, could also see some heavier totals in the area.<video src="https://media.weathernationtv.com/app/uploads/2026/01/New Baron Video 3-1769829767736.mp4" controls="true" width="100%"></video>. The band setting up for northern Illinois also has the potential for heavy accumulation from Chicago through Gary, IN.<img src="https://media.weathernationtv.com/app/uploads/2026/01/1-1769829817382.png">As for Lake Michigan it has been an active year.<img src="https://media.weathernationtv.com/app/uploads/2026/01/Web 2-1769783777171.png">For more details on the Central U.S., be sure to join us :30 past the hour, for more details on the northeast, be sure to join us :10 past the hour.

Gulf-Effect Snow Possible This Weekend

Rain Finally Makes a Return to the Northwest

Lake-Effect Snow Continues, Shifts Toward Chicago This Weekend

Heavy Snow This Weekend for the Carolinas & Mid-Atlantic

Cold Alerts Issued as 100K+ Customers Remain Without Power

Gulf-Effect Snow Possible This Weekend

Rain Finally Makes a Return to the Northwest

Lake-Effect Snow Continues, Shifts Toward Chicago This Weekend

Heavy Snow This Weekend for the Carolinas & Mid-Atlantic

Cold Alerts Issued as 100K+ Customers Remain Without Power

Gulf-Effect Snow Possible This Weekend

Rain Finally Makes a Return to the Northwest

Lake-Effect Snow Continues, Shifts Toward Chicago This Weekend