Rob grew up in South Florida, where daily afternoon storms and hurricanes piqued his interest in meteorology early on. That interest was fostered by his teachers and his father, who one time brought him onto the roof of their home to watch a funnel cloud move through the Everglades several miles away. Years of filmmaking and tv production in high school gradually pushed him toward broadcast meteorology at Florida State University, where he joined and eventually led the student run daily weather show. After graduating with a Bachelors of Science in Meteorology, he began his career at KESQ in Palm Springs, California before heading to KFSN in Fresno and WLOS in Asheville, North Carolina. He has covered a diverse array of extreme weather events, including haboobs and flash flooding in the desert, extreme snow in the Sierra, hurricanes, and Appalachian ice storms. He also enjoys telling stories and reporting about weather issues.

Connect with Rob on <a href="https://twitter.com/WxRobBradley">Twitter</a>

Rob Bradley

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Following a surge of wet storm systems in December and early January, snowpack in the Sierra Nevada mountains has shrunk considerably. The Department of Water Resources (DWR) conducted a snow survey on Friday, January 30th, to assess current conditions and discuss impacts. Snowpack was determined to be 55 percent of normal, down from 89 percent in early January, which has since dropped further. <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.youtube.com/live/5cyXPAy4Cac">Click here</a> to watch the survey report.<img src="https://media.weathernationtv.com/app/uploads/2026/02/Screenshot 2026-02-04 113103-1770236816380.png">California and much of the West have been under the influence of a massive blocking ridge of high pressure. This has kept storms charging to the north into Canada before descending across the Midwest and Eastern United States, which has been under siege from cold and snowy systems.<img src="https://media.weathernationtv.com/app/uploads/2026/02/Screenshot 2026-02-05 154857-1770331744830.png"> The lack of January storms has left an abysmal snowpack across the Western United States, with record low numbers at many of the monitoring stations in the mountains. It hasn't just been a lack of storms, but also warm weather, which has led to high elevation snow and low elevation rain or melting.<img src="https://media.weathernationtv.com/app/uploads/2026/02/Screenshot 2026-02-04 171742-1770250669542.png">The good news is that California has had three wet winter seasons preceding this year, which have left reservoirs with plenty of water. About 30 percent of the state's drinking water comes from the snowpack.<img src="https://media.weathernationtv.com/app/uploads/2026/02/Screenshot 2026-02-05 154642-1770331615239.png"> While the short-term looks mostly dry for the west, above-average precipitation is favored in the medium-range forecast as the jet stream pattern could flip around the middle of the month. While full recovery of the snowpack across the entire west is unlikely, several moisture-packed storm systems could greatly benefit the region.

California Snow Pack Drops After Dry January

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Following a historic winter storm last weekend, another round of wintry weather moved across the Carolinas earlier on Thursday morning. Perhaps the biggest impact from the front will be another round of cold temperatures, which will further delay snowmelt across the region and continue to impact people in Mississippi, who have been without power for nearly two weeks following an ice storm.<h1>Carolina Snow and Ice:</h1>Although the snow and ice threat diminished earlier this evening, isolated slick spots will still be around through the morning on Friday. Here is a look at some of the snowfall that took place this morning.<img src="https://media.weathernationtv.com/app/uploads/2026/02/PIC 2-1770309464464.jpg"><h1>South Cold</h1>Another round of frigid temperatures will follow the front. Cold weather advisories have been issued for wind chills down into the low 20s on Friday morning.<img src="https://media.weathernationtv.com/app/uploads/2026/02/1-1770322297809.png">Overnight and through Friday morning, freeze warnings have been issued for Florida and southern Georgia. However, temperatures won't be as cold as those we experienced last weekend in the South.<img src="https://media.weathernationtv.com/app/uploads/2026/02/Screenshot 2026-02-05 075657-1770303433033.png"><img src="https://media.weathernationtv.com/app/uploads/2026/02/Screenshot 2026-02-05 172127-1770337293216.png">Make sure to stay tuned to WeatherNation, as we'll continue to track this system for you!

Jesse Kelley

Another Cold Night for Residents of the Southeast

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Kevin Schneider

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The championship of the National Football League is set to be decided this upcoming Sunday. The Seattle Seahawks will face the New England Patriots for the right to claim the title at 5:30 PM Sunday. But will the weather have a say in who is hoisting the trophy at the end of it?<h3>PATTERN BREAKING DOWN</h3>A strong area of high pressure is currently in charge of the weather out west. That's pushing temperatures to the extreme in Los Angeles, especially for early February. If you plan on attending any of the pregame festivities this week before the game kicks off, no issues at all!<img src="https://media.weathernationtv.com/app/uploads/2026/02/Screenshot 2026-02-05 171729-1770337055857.png">That will begin to break down towards the end of the week, but will it be in enough time to start talking about rain chances in Santa Clara? Right now, it's a firm, maybe.Rain doesn't look like it's going to ruin the game or any of the activities, but it bears watching as we go throughout the week. Better bet to see some weather will be a bit farther north, into Oregon and Washington, by the weekend.<img src="https://media.weathernationtv.com/app/uploads/2026/02/Screenshot 2026-02-05 171802-1770337089630.png">Stay with us as we iron out the details on the big forecast for the big game on Sunday.

Big Game Forecast!

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Brittany Lockley

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A sharp surge of Arctic air is set to spill into the Northeast and Mid-Atlantic this weekend, bringing a significant drop in temperatures and some of the coldest conditions the region has felt this winter. This blast of cold will arrive behind a fast-moving system late Friday, ushering in gusty winds and a brief chance for light snow before the true chill settles in.&nbsp;Extreme cold watches are in effect for Northeast through the weekend. Wind chill values are expected to be 20 to 35 degrees below zero.<img src="https://media.weathernationtv.com/app/uploads/2026/02/Screenshot 2026-02-06 061124-1770383490098.jpg">By Saturday, much colder air will move down from Canada, dropping temperatures well below seasonal averages. Afternoon highs will struggle to climb out of the 20s in many areas, while overnight lows dip into the single digits and teens. Cities like Boston, New York City, and Philadelphia will feel the cold intensify quickly as strong northwest winds usher in the Arctic air mass.<img src="https://media.weathernationtv.com/app/uploads/2026/02/Screenshot 2026-02-06 061205-1770383533619.jpg">Before the cold fully locks in, scattered snow showers may brush parts of the region late Friday into early Saturday. While widespread heavy snowfall is not expected, a quick coating of snow could make roads slick in spots, especially across interior sections of the Northeast.&nbsp;<video src="https://media.weathernationtv.com/app/uploads/2026/02/2026-02-06 06-17-53-1770383911411.mp4" controls="true" width="100%"></video>Snow begins early Friday morning across the Great Lakes and pushes into the Northeast over the weekend. The highest totals should be more confined to the Great Lakes and the higher elevations of West Virginia.<img src="https://media.weathernationtv.com/app/uploads/2026/02/Screenshot 2026-02-06 061701-1770383965425.jpg">The coldest stretch is likely Saturday night into Sunday morning, when clear skies and calming winds allow temperatures to drop even further. Locations such as&nbsp;Washington, D.C.&nbsp;and surrounding suburbs could wake up to some of the coldest readings of the winter so far.&nbsp;Winter weather alerts have been issued through Saturday from the Great Lakes, the Ohio Valley, and the Appalachian Mountains.<img src="https://media.weathernationtv.com/app/uploads/2026/02/Screenshot 2026-02-06 061848-1770383957608.jpg">The weekend will feel like a deep freeze across much of the Northeast and Mid-Atlantic, but temperatures will be moderate headed into next week.More details on your Eastern Regional Forecast can be found :10 past the hour on WeatherNation.

Extreme Cold to Impact Millions this Weekend

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Taban Sharifi grew up in Southern California between Los Angeles and San Diego. She is a Certified Broadcast Meteorologist (CBM) with the American Meteorological Society (AMS). She has a B.S. in Atmospheric, Oceanic, and Environmental Sciences with a minor in Environmental Systems and Society from the University of California, Los Angeles (UCLA). Go Bruins! While in school, Taban was a meteorology intern with NBC LA. There she helped forecast daily weather for the greater Los Angeles region and created a playbook to deploy weather sensors for NBC owned-and-operated stations across the country. Her first on-air job took her to San Angelo, Texas, where she was a morning meteorologist and co-anchor. Working in West Texas gave her knowledge and experience covering severe storms. From there, she moved to Palm Springs, California. People think forecasting in California is sunshine all the time, but with temperatures in the 120’s, wildfires, damaging winds, floodings, and earthquakes, the forecasting kept her very busy! She also worked there as a general assignment reporter and told community stories. Taban is excited for the challenge and opportunity to forecast nationally with WeatherNation. She also looks forward to exploring all that Colorado has to offer!

Taban Sharifi

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While it has now been about a week since a major ice storm swept across the southern tier of the country, over a hundred thousand customers remain without power, the majority across Louisiana, Mississippi, and Tennessee. While temperatures warmed some, it's been a cold week for people to be without power, creating dangerous conditions for those without heat.<img src="https://media.weathernationtv.com/app/uploads/2026/02/Screenshot 2026-02-03 115640-1770145007230.png">Customers without power are beginning to improve as temperatures climb.<img src="https://media.weathernationtv.com/app/uploads/2026/02/Screenshot 2026-02-03 115635-1770145012216.png">Low temperatures will begin to rebound, more noticeably, by midweek. However, with another system bringing even more cool air, temps plummet right back down into the high 20s!<img src="https://media.weathernationtv.com/app/uploads/2026/02/Screenshot 2026-02-03 084341-1770133432445.png">Will continue to update this story on Weather Nation, including your Southeast Regional Forecast, every 10 past the hour.

Big Game Forecast!

Extreme Cold to Impact Millions this Weekend

Thousands of Customers Still Remain Without Power

California Snow Pack Drops After Dry January

Another Cold Night for Residents of the Southeast

Big Game Forecast!

Extreme Cold to Impact Millions this Weekend

Thousands of Customers Still Remain Without Power

California Snow Pack Drops After Dry January

Another Cold Night for Residents of the Southeast

Big Game Forecast!

Extreme Cold to Impact Millions this Weekend

Thousands of Customers Still Remain Without Power